Monday, September 13, 2010

more colorful

more colorful
a thought
nbc's new fall slogan of "more colorful" television leaves me with more questions than answers. some might be prompted to glue themselves to the edgier, funnier, undoubtedly life changing programming they are set to unveil but others, like myself, ask simply "what color nbc?"

at first i thought, "it's a racial nod. 'colorful' oh i get it!" but the greater portion of propaganda with the 'more colorful' slogan on it has a slew of white actors in their 30s. it's clear the color implied wasn't the color of ones skin. sure, a few minorities slipped into some photo opts, but not enough to constitute a new ad campaign.

now admittedly, i don't watch tv with any sense of regularity and when i do catch a show that everyone is talking about i've more than likely witnessed it online. i have an acute awareness of the goings-on in the media world due to my job. work forces me to swallow commercial copy daily.

after reading (over and over and over again) a commercial for nbc the truth became all too clear. "nbc's new daytime lineup features: the nate berkus show, the ellen degeneres show and the real housewives! everyday is full of color on nbc." as the words tumbled out of my mouth an epiphany was bubbling up within me- their advertising department's intention wasn't rooted in race, but in sexuality!

my mother always accuses 'the gays' of being in your face and down your throat with their orientation. (so easily she forgets all the times that i personally have made efforts to not bring up my sexuality because it offends others...but i digress). i couldn't agree with her more in some cases, but more often than not it's only considered 'in your face' because it's not been an open topic in the past.

instead of vilifying nbc for not showing more minorities, we should thank them for placing our delicate community smack dab in the center of the dinner table. fresh on the heels of gay marriage, nbc becomes gayer than ever with their obvious nod to the homosexuals. with their "more colorful" take on television, nbc parks two homo-hosts next to each's official world- the gays are taking over the media.


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